About Berkley

Berkley, Penn Partner With IFA to Become Newest Sponsors of Redfish, Kayak Tours

LIZELLA, Ga. – The Inshore Fishing Association (IFA) announces its partnership with global fishing tackle leaders, Berkley and PENN, adding the two fishing-industry mainstays to the IFA's collection of industry-leading partners. The sponsorship will also include involvement of sister brands, Spiderwire and Sebile.

Makers of products that have revolutionized modern inshore angling, the support of Berkley and PENN for the nation's fastest-growing inshore tournament series will give the companies fertile ground for promoting a host of products favored by serious inshore anglers, including inshore fishing's hottest baits, Gulp! and Gulp! Alive.

"Berkley and PENN make so many quality products that are synonymous with inshore fishing, it's only fitting that we should be partners," said Bart Schad, IFA's Director of Sponsorships and Marketing. "We're proud to be aligned with such solid brands and look forward to a long and successful relationship together."

With the addition of new sponsors, IFA Redfish Tour and IFA Kayak Tour anglers will benefit from additional contingency prizes in every tournament through the remainder of the 2011 season, including:

  • $500 Berkley Gulp! Big Fish Award plus a matching $500 Cabela's gift card from Berkley if the angler was using Gulp! Or Gulp! Alive!
  • $100 Berkley Gulp! Big Redfish Award for kayak anglers plus a matching $100 Cabela's gift card from Berkley if the angler was using Gulp! Or Gulp! Alive!
  • $100 Berkley Gulp! Big Trout Award for kayak anglers plus a matching $100 Cabela's gift card from Berkley if the angler was using Gulp! Or Gulp! Alive!
  • Two PENN reels to IFA Redfish Tour event winners who use PENN reels
  • A PENN reel to IFA Kayak Tour event winners who use PENN reels

The Berkley and PENN-sponsored contingency prizes go into effect when the IFA Redfish Tour Presented by Cabela's and the IFA Kayak Tour Presented by Hobie Fishing return to action March 12-13 in Savannah, Ga.

"Like all of the IFA competitors, Berkley and PENN have a passion for inshore angling and the preservation of these vital inshore areas," said Berkley Grass Roots Director, Andrew Marks. "A partnership with the IFA allows us to not only introduce anglers to our products, but we also get to join the fight to protect these extraordinary fisheries."

For more information on the IFA Redfish Tour, to become a member of the IFA or to become a part of the fastest-growing inshore fishing tournament series in the United States, visit www.redfishtour.com.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

About Jarden Corporation
Jarden Corporation is a leading provider of niche consumer products. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www.jarden.com.